Virtual Wine Tourism

Wine tourism is important to most major wine producing countries, but global warming events such as wildfires, floods, and heat waves, and unexpected crises like earthquakes, pandemics, and terrorism often put an abrupt stop to wine visitors. However, many resourceful wineries have turned to virtual wine tourism in the form of virtual tours, tastings, and events, where consumers can “visit” the winery from the comfort of their home and purchase wine online. This session focuses on this growing trend linked to digital marketing and ecommerce. It showcases case studies from wineries and wine regions who have been successful in embracing an important aspect of the future of wine tourism.